5-week online masterclass
Start hiring with content
Is your recruitment strategy stuck to posting "we are hiring" on LinkedIn and sending cold emails to candidates? There is a better way. Learn how to create authentic and engaging content that will actually get you relevant applicants.
Join the waiting listEngaged candidates in your pipelines
Become a top of mind employer
Upskill your talent team
Decrease time and cost to hire
Create demand with content
It’s a global challenge to find the right talent. The experience for recruiters, hiring managers, and candidates is neither enjoyable nor cost efficient. And everything is done in a reactive way.
In this course, we will guide you on how to create content to shift your execution to a proactive approach in order to match how candidates actually discover jobs today.
We want you to be able to apply the learnings in your everyday work life. We have therefore designed the program and the assignments to provide you with real content to post by the end of the class.
5-week program
Module 1
How to recruit with content
We explore the shift from reactive recruitment to proactive and how can good content solve your empty pipelines issue.
Module 2
What is valuable content?
Everyone is talking about creating content. But very few do it with the candidate perspective in mind. You will learn what content to create to actually bring value.
Module 3
Creation time!
Time to get creative! Together with our template and guides, we will start creating videos and pictures for your current job openings!
Module 4
Contextualize and distribute
Learn how and where to publish your content for maximum results. Be where the candidates are with the right information.
Module 5
Measure and track your results
In order to know if your content is working, you need to track where your candidates are hearing about you.
Lifetime access to a private online community
Future access to all course material
Approx. 2h/week active learning time
5h of pre-recorded videos + Live support
Direct feedback from the mentors
1 module/week for 5 weeks with assignments
Your mentors
Sofia is a true professional with great knowledge in Employer Branding, Talent Attraction, Talent Acquisition, recruitment marketing and end-to-end recruitment. She is great at building strong relationships with stakeholders such as marketing, hiring managers and employees. Sofia is able to create believable and authentic content that connects with the brand in channels such as LinkedIn, career page and campaigns.
Marie Lundgren
Head of People and Culture at MAG Interactive
Your creativity is amazing and it feels like we speak the same language from the first minute we met. It is so great to find a business partner who understands and shares our values. Yout team’s unique ability to create fun around you leaves us no choice - we love working with you, guys! ⭐️⭐️⭐️
Elena Aylott
Senior Director Global Employee Experience at ORIFLAME COSMETICS
Sofia is, without question or competition, the best recruiter I've ever had the privilege to work with. When working together, she went the extra mile to truly understand not just the needs of my team and our open roles, but the culture we were keen on fostering, the areas for "value add" that new potential teammates could bring, and was incredibly respectful of both the team's time and candidates' time in the process. Given the opportunity, I would work with her on my recruitment team every time!
Lauren Comp
Producer at Electronic Arts
FAQ
Can I pay with an Invoice?
Yes. Fill out the form here:
https://hirewithcontent.com/pay-with-invoice
to buy your seat with an invoice.
Do I need to take time off work to participate?
No. This course is built in the flow of your everyday work life. We will use real life examples of jobs you are trying to recruit for. We estimate an active learning of 2h/week.
What do I need to participate?
You will need a computer, tablet or smartphone for this course.
Do I need a camera?
No. You don’t need any fancy equipment to participate. Your smartphone will work just fine!
Software or editing tool?
As part of the onboarding of this course, we will recommend every participant to create a Canva and Descript account.
We also recommend you to have a LinkedIn profile or create one before the course starts.
Who is this course for?
This course is for anyone wanting to increase their content recruitment and become a top of mind employer. So: recruiters, hiring managers, employer brand specialists, talent acquisition specialists, talent partners, recruitment marketers, talent brand specialists, talent brand managers, employer brand managers etc.. 🙂
How is this different from other recruitment or employer branding courses?
This course provides you with practical and actionable advice from the start. While we do cover a lot of strategy work, the aim of this masterclass is not to stay on the surface. Expect to get your hands dirty and actually create content to help you hire and become a top of mind employer.
Do I need an EVP to enroll?
No. You do not need an EVP to participate. This course is all about understanding your candidates and what they are wondering about to catch their interest and make them apply for your open position.
What is not covered in the course?
This course will NOT cover: candidate interviewing techniques, candidate experience design, paid marketing, stakeholder collaboration guidance, or frameworks of an EVP.
Do you have discount for teams?
Yes. We offer a 25% discount for packages of 3+ licences. Send us an email at masterclass@localglimpse.com and we’ll send you a custom payment link or invoice.
495€ (excl VAT)
- Instant access
- 5h of pre-recorded videos
- Live calls for support
- Access to our private community
- In the flow of your work
- Future access to all course material
- Direct feedback from the mentors
© 2023. A masterclass by Local Glimpse