5-week online masterclass

Start hiring with content

Is your recruitment strategy stuck to posting "we are hiring" on LinkedIn and sending cold emails to candidates? There is a better way. Learn how to create authentic and engaging content that will actually get you relevant applicants.

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Engaged candidates in your pipelines

Become a top of mind employer

Upskill your talent team

Decrease time and cost to hire

Create demand with content

It’s a global challenge to find the right talent. The experience for recruiters, hiring managers, and candidates is neither enjoyable nor cost efficient. And everything is done in a reactive way.

In this course, we will guide you on how to create content to shift your execution to a proactive approach in order to match how candidates actually discover jobs today.

We want you to be able to apply the learnings in your everyday work life. We have therefore designed the program and the assignments to provide you with real content to post by the end of the class.

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What will I learn?

build a talent demand generation strategy

come up with great recruitment content ideas

record and edit employee videos with your phone

measure the outcome of your content efforts 

when and where to post your content
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5-week program

Module 1

How to recruit with content

We explore the shift from reactive recruitment to proactive and how can good content solve your empty pipelines issue.

Module 2

What is valuable content?

Everyone is talking about creating content. But very few do it with the candidate perspective in mind. You will learn what content to create to actually bring value.

Module 3

Creation time!

Time to get creative! Together with our template and guides, we will start creating videos and pictures for your current job openings!

Module 4

Contextualize and distribute

Learn how and where to publish your content for maximum results. Be where the candidates are with the right information.

Module 5

Measure and track your results

In order to know if your content is working, you need to track where your candidates are hearing about you.

Ready to get started?

Join the class!

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Lifetime access to a private online community

Future access to all course material

Approx. 2h/week active learning time

5h of pre-recorded videos + Live support

Direct feedback from the mentors

1 module/week for 5 weeks with assignments

Your mentors

The two brains behind this course are Benja and Sofia. Together they have 15+ years of experience in recruitment, talent attraction, marketing and content creation. They worked with 100+ clients creating content and extending their recruitment strategy to adopt a candidate first perspective.


Can I pay with an Invoice?

Yes. Fill out the form here:
to buy your seat with an invoice.

Do I need to take time off work to participate?

No. This course is built in the flow of your everyday work life. We will use real life examples of jobs you are trying to recruit for. We estimate an active learning of 2h/week.

What do I need to participate?

You will need a computer, tablet or smartphone for this course.

Do I need a camera?
No. You don’t need any fancy equipment to participate. Your smartphone will work just fine!

Software or editing tool?
As part of the onboarding of this course, we will recommend every participant to create a Canva and Descript account.

We also recommend you to have a LinkedIn profile or create one before the course starts.

Who is this course for?

This course is for anyone wanting to increase their content recruitment and become a top of mind employer. So: recruiters, hiring managers, employer brand specialists, talent acquisition specialists, talent partners, recruitment marketers, talent brand specialists, talent brand managers, employer brand managers etc.. 🙂

How is this different from other recruitment or employer branding courses?

This course provides you with practical and actionable advice from the start. While we do cover a lot of strategy work, the aim of this masterclass is not to stay on the surface. Expect to get your hands dirty and actually create content to help you hire and become a top of mind employer.

Do I need an EVP to enroll?

No. You do not need an EVP to participate. This course is all about understanding your candidates and what they are wondering about to catch their interest and make them apply for your open position.

What is not covered in the course?

This course will NOT cover: candidate interviewing techniques, candidate experience design, paid marketing, stakeholder collaboration guidance, or frameworks of an EVP.

Do you have discount for teams?

Yes. We offer a 25% discount for packages of 3+ licences. Send us an email at masterclass@localglimpse.com and we’ll send you a custom payment link or invoice.

495€ (excl VAT)
  • Instant access
  • 5h of pre-recorded videos
  • Live calls for support
  • Access to our private community
  • In the flow of your work
  • Future access to all course material
  • Direct feedback from the mentors